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Capital Raising Process
Bristol
has developed a well structured and well executed program for raising equity
capital through a private placement financing. With significant commitment
and experience in the private equity market, Bristol advises and acts on
behalf of client companies in a professional and expedient manner. Major
elements of the capital raising process follow.
STEP ONE: Review the Company's Growth Plan and Valuation.
Bristol
will review the Company's business plan and speak to members of management
to assess the growth potential for the Company. Management must be strong
and have a clear vision for how they plan on growing their business. Bristol
will become involved with companies on a selective basis that meet certain
investment criteria and provide a strong plan for sustained growth and profitability.
Bristol and the Company ascertain the value and marketability of the Company's
securities in light of the interest which investors may have in the Company's
business and products. An unrealistic valuation can lead to an aborted or,
at best, drawn out process for raising capital. Characteristics that affect
the valuation and the ability to raise capital include:
- Growth prospects and market size
- Competitive position; unique products
- Quality of management
- Revenue growth and profit margins
- Cost of building a comparable business, including the cost of developing
a brand name, technology, etc.
Comparable public market companies provide an indication of how investors
view the industry in general. Bristol and the Company must assess the Company's
value relative to these comparables.
STEP TWO: Prepare Private Placement Memorandum.
Based on the review of the Company's objectives and growth plan, the Company
and Bristol will determine specific information to be included in the private
placement memorandum.
A detailed, comprehensive document describing the Company's history, business,
financial condition, results of operations, management background, and industry
position is prepared to present to prospective investors.
The Bristol team will work with the senior management of the Company to
present it at its strongest, within the formal and ethical requirements
of a financial disclosure document. Our experience with potential investors
has taught us what information they need and how to present that information
most cogently.
STEP THREE: Develop List of Potential Investors.
Bristol maintains contact with hundreds of U.S. and foreign investors who
advise us about their specific investment interests. In addition, depending
on the amount of capital required to be raised, institutional investors
and companies in affiliated industries will be considered potential investors.
STEP FOUR: Contact Potential Investors; Send Offering
Memorandum.
Only potential investors determined to have a serious preliminary interest
are sent the Private Placement Memorandum. The information included remains
confidential and all recipients of the memorandum are required to abide
by a confidentiality statement in the Private Placement Memorandum.
STEP FIVE: Follow-Up Presentation to Investors.
Aggressive follow-up is crucial to assure adequate attention and to create
a sense of deadline. Bristol confers with each potential investor regularly
and apprises the Company of all communications. Institutional investors
will typically make a due diligence visit to the Company.
Bristol facilitates an organized flow of information between the Company
and investors. The form of this information may include supplemental information
books, if requested.
STEP SIX: Documentation and Close.
Bristol plays a significant role by acting as a liaison for all information
between the investor and the Company. In addition, Bristol will advise the
Company on the structuring and documentation of the proposed financing.
After the investor has decided to invest, Bristol facilitates the signing
of subscription agreements and the closing on the investment.
Time Frame
The time frame of the investment process to be accomplished in the most
professional and discreet way should be approximately three months. In order
to accelerate the process, Bristol is prepared to begin due diligence and
to assist in reviewing the Company's business plan as soon as the Company
is ready.
Bristol's Fees
Fees for capital raising services are contingent upon successful completion
of a financing and are always agreed upon prior to beginning a project.
Fees are based on a percentage of the total amount raised by the Company
and may include a minimum retainer. Because of the substantial effort we
undertake on behalf of a client, we require an agreement that gives us the
exclusive right to represent the Company for a stated period of time.
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